February 01, 2007


Maurice Van De Ven

Thanks for the article. There is definite invested interest for some brands to commit to taking social values mainstream. I particularly like the (RED) initiative for instance where (RED) products sell above expectations (case of Motorola, iPod - hopefully even for the GAP..) and brands such The Bodyshop, Marc Jacobs and many more, that are active participants in social issues through innovation, by creating special edition products or by building functional platforms.
It's a Brave new world and the consumer is more empowered then ever before. C'est La Vie.

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