« our travel, our selves | Main | StrawberryFrog Powernaps at Work »

February 12, 2007


Nikita Dighe

A growing mosaic is all very well and the marketers have enough problems navingating their way through it to create great ads or opening up dialogues with their brand. But I think there is a problem right at the bottom whithin the hiring departments of advertising agencies. Everyone knows that a broad multicultural background and and an even broader cultural understanding can make for great creativity. The creative field is tough to break into but what I'm finding is that account planning is even tougher. They seem to hire from within and where's the diversity or freshness of thinking in that? I have two indian parents was raised in Malaysia and then in the UK and have been to other places in between - a self proclaimed global citizen and creative catalyst. But none if this is of any use if the directors of planning don't even know you exist.

The comments to this entry are closed.

Start A Revolution

  • Can an individual make a difference, create change, make an impact? We say yes. That is why we are dedicating this section of the blog to you, all of you out there - advertising professionals, students, clients, consumers, teachers - and invite you to join an open forum on advertising. If you have a proposal, a complaint, a solution, an idea for a different way to approach advertising, think about advertising, advertise we’d like to hear it and share it. In the end, one by one, we may actually start an advertising revolution. If you have a thought you’d like to post submit to revolution@strawberryfrog.com

Frog Access

  • Every agency says it's only as good as its people. It's true. And here at the Pond we're lucky enough to have some of the best talent in the industry. So what's on the minds of the Frogs? Keep checking back to this blog to find out.

Buy a Frog-T

  • If you're after a collector's edition FrogT please visit http://www.strawberryfrog.com and click on Shop. Our new collection is available in men's and women's sizes.