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February 12, 2007

Comments

Nikita Dighe

A growing mosaic is all very well and the marketers have enough problems navingating their way through it to create great ads or opening up dialogues with their brand. But I think there is a problem right at the bottom whithin the hiring departments of advertising agencies. Everyone knows that a broad multicultural background and and an even broader cultural understanding can make for great creativity. The creative field is tough to break into but what I'm finding is that account planning is even tougher. They seem to hire from within and where's the diversity or freshness of thinking in that? I have two indian parents was raised in Malaysia and then in the UK and have been to other places in between - a self proclaimed global citizen and creative catalyst. But none if this is of any use if the directors of planning don't even know you exist.

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