Susie Mottram writes:
Perhaps the artists that showed their work at the ARMORY SHOW aren’t exactly starving, in fact, they are probably eating a little extra foie gras this week…and so they should. I’m not about to jump on the “$130,000 for that?!?!” or “My 2 year old nephew could do that”, because guess what, someone did pay $130,000 for THAT and your 2 year old nephew DIDN’T do that.
Are there fair artists who have been called out for pandering their work to the demands of the contemporary art market? Of course. Ultimately, what is relevant is that they have figured out a way to become creative professionals, to generate income as artists but most importantly, they are participating and defining our VISUAL CULTURE.
Why should an ad agency care about an art fair? As I understand it, each of us here at the pond has an obligation to understand the ‘WHY?’ and ‘WHAT?’ that surrounds our visual culture. This understanding is what gives campaigns weight and subsequently gives a brand legitimacy in its ability to connect beyond some didactic blurb about a product with haphazard design. I’m certainly not proclaiming that attending the Armory Show was my solution to creating this said understanding, it is however, a piece of the puzzle.
Check out some of the work for youself here
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