Lauren Currier writes:
Design Life Now, the exhibit at the Cooper-Hewitt National Design Museum, showcases work from 87 emerging designers producing both in the States and abroad. The displays come from categories as diverse and far reaching as fashion, industrial design, animation, new software technology, installation, and artificial intelligence.
At first glance, I had a hard time finding the linear path between Kidrobot and light installations or book covers and Ipods. But, as I moved though the space, one thing became clear. The common denominator here is creativity—a life of making ordinary things extraordinary.
PSYOP exemplifies this life. You've probably seen the commercials. The multimedia design firm created the animated fantasy world for a Coke dispensing vending machine and the dreamy landscape for Bombay Sapphire. Design and advertising have always had a symbiotic relationship. But, PSYOP marries these worlds in extraordinary ways, making you see whole new dimensions in a product.
If you’re anything like me, you pay special attention to the look and shape of things. A visually stunning film. A thermal glass coffee mug. An energy efficient home. For those of you nodding your heads in agreement this exhibit is your kind of playground.
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