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April 25, 2007


Ryan Karpeles

I've heard/seen numerous studies that show how multitasking causes us to be about 20 to 40 percent LESS efficient. There's definitely some sort of neurological explanation for this drop-off, but I can't recall all the fancy terms.

In some cases (talking on a cell phone while driving) multitasking is even life-threatening. I hope your experiment wasn't nearly as traumatic :)

hidden persuader

The last statistical data I've came across was, hmm maybe one year ago whilst on a BA plane. Their magazine stated that we are (on average)bombarded and interrupted in new emails every 10 minutes.

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