FENG SHUI MARKETING

Scott Goodson Writes:

We all want more fortune and prosperity in our lives. So, come on, think about this for a moment. Rather than standing around and waiting for something positive to happen, make use of the powers of “Feng Shui Marketing”. What is “Feng Shui Marketing”, you ask? It is marketing using the principles of Feng Shui and thinking of marketing environments as one would think about Feng Shui and physical space. Physical or virtual, the same rules apply in my mind.

Feng Shui is a Chinese philosophy that has existed for more than 4000 years. It’s about arranging environments to make better use of them. The underlying principle is to live in harmony with an environment so that the surrounding energy works for you rather than against you.

These days, more and more people think about ads as environments – to not only convey a message to people, but to encourage a dialogue with them that makes both of them and the brand emerge stronger and happier every day this relationship continues.

Feng Shui says you’ll attract fortune and prosperity with beautiful and asthethically pleasing ads more than you will with ugly ads. Feng Shui marketing can also increase business profitability, gain competitive advantage, enhance both creator and audience well-being, maximize health, wealth and happiness to run a successful communications campaigns. Feng Shui marketing can reduce stress and turn adversity into your advantage.

Comments

[Erin]

me gusta mucho~!
great post...i think stronger and happier are good terms, but i'm going to add chi to this set too. if marketers could focus more on a good balance of messaging & various other communications, then i think people/potential customers will be more willing to enter into this relationship long term, almost like the messaging (in good balance) helps them/guides them/encourages their chi.
now, if only we could get these people to realize that advertising is GOOD for them and have them talk about it like they do: what's for dinner? how was your day? did you see that ad? let's go hiking.
i think good advertising makes you think and encourages the harmony you wrote about. cool.

[Erin]

i spelled (and have been spelling) chi wrong. it's Qi. spread the word.

[Andrea Morris]

Hi Scott,

Excellent post - as a marketer who recently feng shuied (i'll just make it a verb - why not?) her home I can certainly identify with your correlation.

I think a key piece is simplicity, clearing clutter and keeping focus. This theme holds true for both marketing and feng shui.

To your success,

Andrea Morris
Write Ideas Marketing