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May 23, 2007


Seni Thomas


I would also recommend "A Crowd of One" by John Clippinger. Facinating look at the redefinition of the individual and community in the digital age. Extends some of the topics above.



How does this go with Malcolm Gladwell's thoughts on influencers a la "Tipping Point"?

Are these really aligned or are they opposite poles?



Seni, thanks for the recommendation.

Erik, as I said, i have to dig into the book. However, someone asked that question of Mark last week and it wasn't quite answered.

I suspect that the answer to your question is not that the influencers don't matter, but that what really matters is the behavior of the herd. A bit like a recent NY Times article regarding suicide in Korea (http://www.nytimes.com/2007/05/23/world/asia/23korea.html?_r=1&oref=slogin), the influencer population sets an example, but ideas propagate through culture through a variety of channels.

A depressing example, unfortunately, but apt.

My feeling is that it's not necessarily one or the other, but the way that influencers (brands, people, politicians, etc) capture an idea ascendant in culture and magnify it, giving air cover to mass culture to spread it further, and so on.


Mark continues his exploration of Herd thinking on his blog



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