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July 09, 2007

Comments

Jeff

I also read somewhere that Hollywood is remaking "The Host". That fantastic monster movie from Korea.

http://en.wikipedia.org/wiki/The_Host_(film)

Christian

Official trailer's here:
http://www.apple.com/trailers/paramount/11808/

ARG's like these are probably a good way to market when the product allows it. Basically because you need a big budget so you won't have to fight for your spot in the limelight with a zillion other "user generated" ones. With viral videos or buzz sites, there's just too much competition.

See also the marketing campaign behind Nine Inch Nail's "Year Zero"

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