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February 20, 2009


MIchael Piliero

Congrats Scott, Ad Week notes TrueNorth as highlight http://www.adweek.com/aw/content_display/creative/news/e3i960f99882041b1076b24674a78259714?pn=1

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Smart idea capturing a genuine sentiment of generosity. I hope this worked out for you and True North. I can definitely see this being a successful campaign in Australia, where I'm from, as there has been a rather dramatic turn in TV audience's expectations of program and advertising content. It has bee attrributed to the recession a lot, but once cringe-worthy feel good shows are sprouting up and actually dominating, embarassing shows like 'Random Acts of Kindness', and the 'bad' judges on our talent shows are being sacked and criticised all of a sudden. I do wonder if it's a similar climate in the States. Good luck, viva el Strawberry Frog.

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Few young people interested in this type of shows

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Not many people is interested in this kind of shows because they don't have time.

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So I think you have to improve differents marketing ways.

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I have not known this brand of nuts.

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Again repeat the "Academy Awards"?


It's the best brand of nuts, I always use to make desserts in my cafeteria.

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The TrueNorth line of products consist of three flavors of nut-clusters, three flavors of crisps that are made from nuts as well as mixed whole nuts.


I hope this worked out for you and True North.

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But the Oscar ads are meant to be the brand’s real coming out as a brand Frito-Lay is pinning high hopes on to make up for plateauing sales for chips.

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Those kinds of numbers drove Kraft, for example, to introduce more than 20 new snack products last year, many of which are categorized as contributing to health and wellness.

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hi there,great site about Oscar" Campaign for Frito's TrueNorth Snacks Taps "Yes We Can" Inspiration ,very intersting information.

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